1. Introduction

  • State your company name, website, and commitment to protecting user privacy. Example:
    “At The Alianzas (‘we’, ‘our’, or ‘us’), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, services, or communications.”

2. Information We Collect

List all categories of data you may collect, such as:

  • Personal information: name, email, phone number, business name.
  • Communication data: SMS, email responses, chat messages.
  • Usage data: cookies, analytics, website visits, and preferences.
  • Payment information (if applicable): handled securely via third-party processors.

3. How We Use Your Information

Explain the purpose of data usage:

  • To respond to inquiries or service requests.
  • To send appointment reminders and confirmations.
  • To send promotional and educational content (only if opted in).
  • To improve services and customer experience.

4. How We Collect Information

  • Through website forms, booking pages, chatbots, and social media interactions.
  • Via SMS opt-ins and conversations initiated by users.
  • Through cookies and analytics tracking tools.

5. SMS & Email Communication Consent

  • Clarify how users opt in (via form checkbox, text keyword, or chatbot).
  • State that users can reply STOP to unsubscribe or HELP for assistance.
  • Mention message frequency and potential carrier/data rates.

Example:
“By providing your phone number, you consent to receive SMS messages from The Alianzas for appointment updates and marketing. Message frequency varies. Standard rates may apply. Reply STOP to unsubscribe.”

6. Data Retention

Explain how long you store user data and why.

Example: “We retain your information as long as necessary to provide services or comply with legal obligations.”

7. Data Protection & Security

Detail how user data is stored and protected.

Example: “We use encryption, secure servers, and access controls to safeguard your personal information.”

8. Sharing of Information

  • Clearly state if you share data with partners (e.g., CRM systems, automation tools).

Example: “We do not sell your information. We may share data with trusted service providers such as GoHighLevel for CRM and automation purposes, solely to deliver our services.”

9. Cookies & Tracking

Briefly explain cookie use for analytics and marketing.

Example: “Our website uses cookies to improve your browsing experience and analyze website traffic.”

10. User Rights

Include rights for users (especially under U.S. privacy standards and GDPR if you attract EU visitors):

  • Right to access or delete their data.
  • Right to opt out of marketing communications.

11. Updates to This Policy

“We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised ‘Last Updated’ date.”

12. Contact Information

Provide a contact method for privacy-related inquiries.

Example:
The Alianzas
Email: hello@thealianzas.com
Website: https://thealianzas.com