Roberto Clemente

Client: 21 In Right, LLC

SERVICES: Brand Development, Strategic Business Planning, Event Development, Social Media Management, Non-Profit Comprehensive Services

DATE: 2024

THE brief

Develop a holistic marketing and business plan for the branches of the Roberto Clemente Family Estate (Legacy Brand, Foundation) to increase awareness and engagement for each entity while also strengthening the Roberto Clemente global brand.

THE Challenges

The need to develop a consumer-facing brand that unifies and represents the Estate.

The need for an updated comprehensive marketing plan.

The need to develop a revenue generation strategy.

Overlook of the Roberto Clemente Foundation business system, revenue generation strategies, and procedures.

THE SOLUTION

This project made us dive deeper into Roberto Clemente's life and Legacy. Considered one of the most iconic figures of the 20th Century, our primary objective was to preserve Clemente's Legacy for future generations. As a result, we developed a strategic business plan that aims to reach younger generations by tapping into nostalgia marketing and using storytelling as its main tactic. Our deliverables include a brand book, public relations strategy, marketing, and revenue generation.

As an extension of the Clemente Legacy platform that we built, we optimized the Roberto Clemente Foundation to align both branches with defined business goals and missions.

SERVICES INCLUDED IN THIS PROJECT

PRODUCT DESIGN

We’ve refined our design process and approach to collaboration.

BRANDING IDENTITY

We’ve refined our design process and approach to collaboration.

WEB DEVELOPMENT

We’ve refined our design process and approach to collaboration.

Send us an inquiry and get an estimation.